FAO Schwarz

The nation's oldest toy store reopens after three years at new 20,000-square-foot location in Rockefeller Center.

Photo Courtesy of FAO Schwarz

FAO Schwarz

FAO Schwarz has made its return to New York City after its flagship Fifth Avenue store closed its doors in 2015. The new Rockefeller Center location houses the store’s signature massive clock tower and the iconic keyboard on the floor.

An Experience for All Ages

FAO Schwarz is home to one-of-a-kind toys as well as toys of popular culture. FAO Schwarz at Rockefeller Center is more than a toy store–its an experience! The new location features a toy grocery store where children can shop among artificial produce, complete with small carts, a checkout counter and kitchen supplies. Staged nearby are live magic shows and space for assembling custom remote-control cars. At the center of the 200,000 square foot location, visitors will find a 27-foot-tall rocket ship filled with stuffed bear astronauts. A visit to FAO Schwarz promises to be an interactive experience and deep nostalgia for children and parents alike.

Take Amtrak to FAO Schwarz

Experience the iconic FAO Schwarz via Amtrak to Penn Station in New York City—Don’t forget to use the See New York and Save 15% discount!

From Penn Station, take the 1 subway line to 50th Street Broadway and walk toward 7th Avenue (about a 7-minute walk).

Where to Stay in NYC

Looking for a getaway opportunity? Spend the night and experience all New York City has to offer. Take a look at these great hotel options—some offering exclusive New York By Rail discounts!